8 Points to help you pick between Bing Ads and Google Ads

Bing Ads vs Google Ads

Online advertising on search networks is a typical part of a digital marketing strategy. At times, it’s confusing to pick the correct search network for advertising your products. In all the search networks, Microsoft Advertising (formerly known as Bing Ads) and Google Ads have been the most popular ones.

Google holds the majority of the search traffic. Be that as it may, Bing can’t be ignored because it is also an incredible advertising platform. Both Bing and Google can be utilized to run pay-per-click advertisements to help businesses reach explicit audiences, drive traffic, and increase revenue. They contrast as far as their particular features and advantages, making them extraordinary and advantageous over the other. In this post, you’ll learn how Microsoft Advertising and Google Ads vary and how their features work for your ad campaign. Read on to find where you ought to go through your cash for assured ad achievement.

Microsoft Ads versus Google Ads

We can’t blindly claim that one is superior to the other without comparing them. Consistently contrast among them influences your ads’ conversion. We should think about a couple of them individually in the following areas.

Display URL

Both Microsoft Ads and Google Ads have their display URL shown directly beneath the ad title. The thing that matters is that Microsoft Ads features the URL, while Google Ads doesn’t do that.

Description Text

The character limitation for both Microsoft’s Text Ads and Google’s Search Network Ads were very extraordinary. Google permits two separate description lines with 90 characters each, while Microsoft Ads offered just one line with 71 characters, called the Microsoft Standard Text Ad. It has been improvised now, with two lines with 90 characters each. The ads are known as Microsoft Expanded Text Ad.


Keywords are an important part of PPC advertising. Both Microsoft and Google give keyword research tools, broad match, and negative keyword targeting. The contrast between the two comes in the search volume for keywords, it is a lot smaller on Microsoft.


With regards to search engines, Google dominates the industry. And the reason for this is its enormous search traffic and wide reach. Yet, this doesn’t mean that you can totally ignore Microsoft ads and concentrate exclusively on Google ads for PPC advertising. The reason is basic, Microsoft Ads is growing currently more than ever. The Microsoft Search Network data said it had 11.7 billion month-to-month PC searches with 556 million exceptional users globally. Indeed, this number matters a great deal and it portrays why you should start advertising with Microsoft Advertising.

Click-Through Rate

Another critical aspect to consider while advertising online is the click-through rate. It is a metric that tells the number of users who click on your ad compared to the number of users who saw your ad. Indeed, the average CTR of Microsoft Ads is higher than that of Google’s. This indicates that your ad has the extension to get more legit clicks on Bing compared to Google. Yet, recollect, this doesn’t happen until you create a compelling ad and offer to get users to click on your ads.


You may think for what reason is demography even a factor while choosing between Microsoft Ads and Google Ads. The users massively vary with the diverse search engines. Also, choosing the correct demographics is a crucial advance while advertising. The type of individuals viewing your ad can make or break your campaign.

For instance, more youngsters will in general utilize Google compared to any other search engine. Assume you wish to market a product that the adolescent is interested in, then advertising on Google is the most ideal choice for you. Not simply that, Google can target the users falling under the more youthful demographic. Also, one important aspect to consider is that a great many people use Google as their primary search engine. This makes it harder to target individuals on Bing using Microsoft Advertising.

Ad Restrictions

Both Bing and Google limit advertising products and services from plenty of categories. Comparing the two of them, the regulations that Google forces are much stricter than the ones by Bing. A portion of the restrictions is similar for both. Bing confines ads related to dating, hate speech, political and strict content, suffering and viciousness, and more. While Google confines adult content, copyright content, political content, and more.

Type of Ads

With regards to types of ads, Google Ads is impressive over Microsoft Ads since it offers plenty of varieties. The intent of each ad campaign is particularly focussed on a particular target. For example, Google’s call-just ads center just around cell phones with display ads so the viewer can straightforwardly call by clicking on the telephone number. Microsoft Ads hasn’t concocted such a type of ad yet. In this way, as of now, you need to pick Google Ads over Microsoft Ads if you have a particular goal.

Microsoft Ads and Google ads have their disparities as well as commonalities. Depending on your brand, business, product, service, or campaign objective, you need to pick what works best for you. Monitor your ads reliably and probe distinctive ad platforms. Your product could be profoundly explicit or it very well may be something that applies to a wide category of individuals, find the sweet spot, and invest. In case, if your budget allows, the best strategy for digital advertising is to invest in both Microsoft Ads and Google Ads. Moreover, create ads that individuals love. In the end, the results matter the most and not the cash you’re saving by wasting it!