The most effective digital marketing channel is certainly professional email signatures. They are relatively inexpensive and simple to use, with the potential for a significant boost in conversion rate. However, there are some guidelines to follow if you want your email footer to provide the best return on investment (ROI).
Make the whole rather than the bits.
An email signature is a distinct part of your marketing strategy. As a result, you should not regard it as an attachment to your email. To promote conversions, your signature must be consistent with your brand and professionally crafted.
The greatest suggestion we can give is to utilize an email signature generator like Newoldstamp, for the following reasons:
- It allows you to create and tweak email signatures in a simple editor before converting them to HTML code.
- You can choose from a collection of templates, social network icons, and CTA banners. As a result, you won’t have to create them yourself.
- Email signature generator frequently have a department customization function that allows you to design signatures that are the same for all members of a team, such as a marketing department.
- The analytics tool in online email signature editors allows you to simply track your conversions.
Your email signature is an excellent location to include marketing messaging for lead generation and brand promotion. Mailbutler demonstrates how to create a fantastic signature.
One of the most underutilized marketing and generating leads tools is the email signature. Signature marketing does have one of the highest impact rates, provides a large volume at a cheap cost, and is based on trust and valued communication. However, most organizations either do not track the email signature marketing strategies or do not utilize them at all.
You’re wasting a chance to communicate your narrative every time you send an email without an email signature. This is why, in this post, we’ll go over the fundamentals of signature marketing, as well as why it works, and show you how to have your next trademark marketing campaign get going and flourishing in no time.
What is termed email signature marketing, and how does it work?
We’ve all seen an email signature, and you might be using one right now. A decent email signature will include important details such as your name, title, company, and other contact information. (For more on this, see our advice on how to establish a signature that promotes brand awareness while still demonstrating professionalism.)
But first, let’s be clear: just because you have an email signature doesn’t guarantee you’re doing signature marketing correctly!
Signature marketing takes it a step further by including conversion-oriented links and banners. Clear call-to-actions and graphic campaigns with banner and tracking links are examples of marketing-friendly designs.
Your staff is probably putting in a lot of effort to create interesting content for your target audience. So why would you squander space in dozens (or even thousands!) of one-to-one business emails sent by your staff to promote your company’s initiatives?
Why is email signature marketing effective?
Despite the rise of social media and influencers, email isn’t going away anytime soon. Over 86 percent of professionals still use email as their primary mode of communication, and it is the third most important information source for B2B audiences.
Furthermore, 91 percent of the 2.6 billion email clients read their mailboxes on a daily basis, compared to 57 percent for Facebook and Twitter (14 percent ). While most users dislike getting marketing communications on social media, 77 percent of users prefer permission-based promotional messages to be delivered via email. Not only that, but according to this study, email reaches 79 percent of the people to whom it is sent. When compared to Facebook’s 1–6% organic reach and Twitter’s 1–30% organic reach, email has a distinct edge. Most importantly, email’s average open rate (18%) and click-through rate (3.7%) demonstrate its effectiveness when compared to Facebook (0.07%) and Twitter (0.03%)! This is especially true in B2B marketing, where email is still the most personal and high-touch medium.
Phew, that’s a lot of numbers. We could go on about how powerful email marketing is, but let’s stick to our main point: the necessity of email sequence marketing.
Everyone can benefit from signature marketing.
The term “signature marketing” is deceptive because it is not limited to marketing departments. Emails are sent and received by everyone in your company. Signature marketing, in comparison to other campaign channels, provides a high volume at a low cost. (This is a very low-cost item.)
What does all of this imply? Well, regardless of the size of your team – from a one-person shop to a major corporation with thousands of employees – signature marketing is a powerful tool in the hands of every department, team, and individual in your firm.
Do you still need persuasion? Here are five compelling reasons to begin email signature marketing immediately:
- In every critical metric, email trumps social media.
- One-to-one email is personal and trustworthy, giving your marketing materials a high level of credibility.
- Signature campaigns are low-cost and deliver a big volume of signatures.
- It’s a well-managed ad display area.
- Everyone on your team has something to offer!
- Finally, one of the most significant distinctions between a signature and a PPC campaign is the degree of control. You and your team may keep track of the ad placement, position, recipient, and delivery frequency with your signature.
Starting a signature drive has certain drawbacks.
Having said that, there are a variety of reasons why organizations overlook the relevance of email signatures. One is that there isn’t always a straightforward method to implement an email signature that looks fantastic across all email clients throughout an entire corporation. Furthermore, the more employees your business has, the more time it takes to manually analyze campaign efficacy or maintain everyone’s signatures consistent and on-brand.
Creating a performance signature is likewise easier said than done. Your marketing team may be hesitant to take on the work of designing a good-looking and converting signature if they are unfamiliar with coding or even HTML. Designers, on the other hand, may find it challenging to maintain track of marketing ROIs, which are critical for determining the success of your hallmark campaign.
This means that in order to properly launch a signature campaign, your company will require a single solution that allows you to:
- Create professional designs that are easy to use and fit your brand.
- Implement, synchronize, and distribute trackable marketing materials to the entire team.
- Monitor campaign ROI’s to help you alter marketing messages and manage resources effectively.
What’s more, guess what? That option is available.
You can easily design, distribute, and track your trademark campaign.
Fortunately, an intuitive approach can easily resolve all of the above. There are many email signature generators which are a Gmail, Outlook, and Apple Mail email productivity plugin with a lot of features. It includes a highly configurable signature generator with built-in designs that can help any team get their campaign off the ground quickly and easily, with no HTML or design experience required. Signatures for your team are automatically generated after you create a template, and they’re ready to use in your next outgoing email.
Your team can simply monitor click-through rates and engagements, and swiftly optimize interaction and next steps based on the efficacy of your campaign, thanks to Mailbutler’s built-in email monitoring and link open tracking.
Finally, some thoughts
If you want to increase conversions, include the following in your email signature:
- Your name, company, and job title should all be clearly stated.
- Personal photo or company logo (preferably).
- Links to various social media platforms (corporate or personal).
- A template that is aligned with your company’s design preferences.
- Buttons with call-to-actions and promotional banners
- Include all of these, and you’ll have access to a massive amount of email signature marketing power.